Brand questionnaire
What Does Your Business Do?
What Will Your Mission Be?
Who Is Your Target Customer?
What’s Your Company’s Personality?
What Are Your Brand’s Values? What do you want your company to stand for? Is it quality? Knowledge? Trendiness?
Who Are Your Company’s Top Three Competitors?
What is Your Defining Story? Think about your brand’s personality and how you would describe it?
What characteristics do you want your brand to have: Simple/Intricate Fun/Serious Conservative / etc.
Colors that represent your brand. What colors do you not want to use?
Words to use. What words would you don’t use to describe the brand?
What design do I want my brand logo to be?
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